Video mapping is a form of spatial augmented reality in the sense that turns real, palpable, irregularly shaped objects or structures into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages.
By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique works wonders for artistic and commercial alike as it adds extra dimensions, optical illusions, and notions of movement onto previously static objects.
The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
People relate to spaces through light and sound
Spaces and structures are expressive beings. They have character, temper and personality. They influence the way we experience things. Buildings start dialogs with us, they raise questions, walk us through or shush us down. They may boost our confidence or completely break our chain of thought. But their real power is that they don’t seem to be doing any of it. As we go about our business, they hover rather aloof, cold and arrogant above. And we kinda forget all about them at times. Until sunlight hits a certain way, you catch a glimpse of a reflection and the echo from your footsteps brings them back to life.
Videomapping - WORKS
San Juán de Ávila
The Poetics of Freedom
McDonald's CYT Riyadh
Samsung Stars of Xtmas
Almagro International Festival
Palacio de Buenavista Bicentennial
Saudi Investment Bank